Felicia Snyder is an entrepreneur, corporate strategist, seasoned cannabis executive and brand builder. She is currently Founder and co-CEO of Arcana, an experiential hospitality brand. Ms. Snyder was a founding executive at Tokyo Smoke, one of Canada’s most recognized cannabis brands and a leading Canadian cannabis retailer, where she helped scale the business through its merger with Doja Cannabis and eventual sale to Canopy Growth Corporation. Post-acquisition, she was Vice President at Canopy Growth, managing Canopy’s portfolio of premium cannabis brands across all product categories. Prior to Tokyo Smoke, she worked for several years in South Korea with Samsung Electronics in its Global Strategy Group and Smart TV Services Group, where she oversaw a variety of projects related to business strategy, acquisitions, investments, partnerships, and development of new products and services. She was also a Senior Market Manager at Google and a Management Consultant at Oliver Wyman, a global consulting firm. She holds an MBA from the Wharton School at the University of Pennsylvania and earned her Bachelor of Commerce at McGill University, where she graduated with Great Distinction.