Felicia Snyder

Felicia Snyder is an entrepreneur, corporate strategist, seasoned cannabis executive and brand builder. She is currently Founder and co-CEO of Arcana, an experiential hospitality brand. Ms. Snyder was a founding executive at Tokyo Smoke, one of Canada’s most recognized cannabis brands and a leading Canadian cannabis retailer, where she helped scale the business through its merger with Doja Cannabis and eventual sale to Canopy Growth Corporation. Post-acquisition, she was Vice President at Canopy Growth, managing Canopy’s portfolio of premium cannabis brands across all product categories. Prior to Tokyo Smoke, she worked for several years in South Korea with Samsung Electronics in its Global Strategy Group and Smart TV Services Group, where she oversaw a variety of projects related to business strategy, acquisitions, investments, partnerships, and development of new products and services. She was also a Senior Market Manager at Google and a Management Consultant at Oliver Wyman, a global consulting firm. She holds an MBA from the Wharton School at the University of Pennsylvania and earned her Bachelor of Commerce at McGill University, where she graduated with Great Distinction.

Edward Schmults
Chief Executive Officer and Director

Edward Schmults has more than 30 years of experience in global branded consumer products, omnichannel retail, product development, finance, operations, IT, and green and socially responsible businesses. He held CEO roles at FAO Schwarz and Wild Things Gear, and COO roles at Patagonia and Red Envelope, where product quality and customer experience drive the success of brands. In addition, Ed has strong operational experience, having set up and improved warehouse, logistics, and technology infrastructure at five different companies. Since 2018, Ed has utilized his extensive knowledge as the CEO of Calyx Peak Companies (“CPC”). In his role at CPC, he set the company vision and direction in multiple states. CPC oversaw licensed facilities for cannabis cultivation, manufacturing, and distribution in California; cultivation and manufacturing in Ohio; and cultivation in Nevada.

Ed has spoken at numerous cannabis investor conferences as well as at MJBizCon, the cannabis industry annual trade show. Ed began his career in investment banking at Goldman, Sachs & Company. Ed is also on the board of Vera Bradley and the Board of Advisors of First Insight, a predictive data analytics company. He is a former Vice Chairman of the Board of REI, the large national outdoor retail company. Ed holds an MBA from Harvard Business School and a BA in Economics and Political Science from Yale University.

James Scott

Jim Scott is an entrepreneur and investor with a unique blend of transaction, operating and leadership experience. Since 1998, he has been the Managing Partner of The Scott Company LLC, a Denver-based boutique advisory firm and merchant bank. Throughout his career, Jim has completed successful transactions for clients of all sizes. In 2018 and 2019, Jim invested in and led Receptra Naturals, one of the leading hemp and CBD product companies in the United States. As its President, CEO and Board Member, he oversaw the hypergrowth of that corporation, which experiencing a six-fold increase in revenue. Jim is also the Managing Partner of Littlehorn Investments, LLC, a Denver-based investment fund focused on investing in, or buying, lower market operating businesses.

Jim began his career in investment banking in 1992 with Salomon Brothers Inc. in its domestic mergers and acquisitions group. He also worked for SBC Warburg in London in its global chemicals investment banking and M&A groups. Jim graduated Summa Cum Laude from Boston University School of Management in finance and operations management.